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How to Shop for Makeup: A Buyer’s Guide

The constant barrage of advertisements selling different makeups can feel endless. Each store carries an infinite number of brands that promise they have the brightest eyeshadows, smoothest foundations, and most dramatic mascara. How can you know what makeup brands you can trust without trying every brand out for yourself?

We’ve put together a handy guide to help you sift through the mess to easily select the makeup that is best for you. Save the hassle for another day and actually enjoy your shopping spree for once! Here are some factors to consider when looking for the brand and the type of makeup that is perfect for your lifestyle.

Location is Everything!

Lots of stores sell makeup, but they all look the same. It’s easy to think that every store carries the same products. You can just get makeup anywhere, right? Not quite.

Makeup boutiques tend to carry makeup of better quality than other stores, which is why it is just as important to think about where you’re shopping as what you’re shopping for.

While department stores are great for a few loose makeup items here and there, you’ll find the most variety and best customer service in brand stores. Visiting a Sephora means getting more range of items offered. They have more options for all skin tones and types of products.

These stores also often have knowledgeable representatives who can assist you in trying out some of the makeup. This way, you know exactly what you are buying and can make a more educated and informed purchase.

Doing brand research is important. Once you find one that you like, frequent their store rather than trying your luck at a department store. This way, you can get all the things you love with plenty of options! Online shopping is also a wonderful way to see everything you need. The only real downside is that when online shopping you can’t test out the products or see how the colour looks against your skin.

Features to Consider

Once you have your brand, you know where to shop for it, but finding the right brand can be difficult and take time if you don’t know what you’re looking for. Keep these factors in mind:

• Environmentally Friendly Products – A new wave of makeup and beauty products have made efforts to sell biodegradable cosmetics and containers. Some have even made their manufacturing process better for the environment. If this is something that is important to you, a simple search of a brands website can tell you if this is a commitment they have made.
• Long Lasting Beauty – Some products are meant for a day in the office, and some can withstand a night on the town. It is important to think about when you need your beauty products when deciding which to buy. If you need a mascara that will stay on even when drenched in sweat outside on a hot summer day, try waterproof makeup. While it can be a little more expensive, it will save you money in the long term because you won’t have to reapply when it rubs off during the day.
• For All Skin Types – Everyone’s skin is different, but almost everyone has at least one concern with their skin type. Whether it’s an oily forehead or dry lips, you’ll want to take these concerns into account so that you can choose products that suit you.

For example, if you have dry skin, you might want to choose makeup with moisturizing properties. If you have very fair skin, you can invest in makeup that doubles as sunscreen. This foundation is perfect for a day at the beach or out enjoying a hike or a picnic date in the park. If you have particularly oily skin, topping off your foundation with a mattifying powder can help reduce shine.

Many people with sensitive skin that is prone to breakouts or rashes think of makeup as a bad thing, but in fact, certain brands can do wonders for the health and appearance of dry or damaged skin. You can even consult with a physician to see if there is a brand that they would recommend.

Getting the Makeup You Want Today

Making an investment purchase in a new pallet or a bulk purchase can be expensive. Taking out a loan for makeup products may feel unheard of, which is why services like ZipPay and Oxipay are so popular. Without any interest fees, you can pay for online items in four payments that occur biweekly.

Without all the stress of forking over cash for a cosmetic investment, you can spread out your payments over time without accumulating interest or having to pay an expensive signup fee! It’s an easy way to get the things you love now and pay for them later.